Way to Go

This project was a proposed rebrand concept for the newly-named Chicago-based nonprofit, Kids Above All. Before contacting Landor, Kids Above All was known as "Childserv" and lacked a brand identity that communicated their mission in an exciting way. With Way To Go, the story was focused on "mic drop" moments of the Chicagoland youth that worked with the organization. While this concept for the identity wasn't chosen in the final round of design, it was considered a "darling" for the studio, as it used bright colors, bold typography, and a microphone motif that spoke to the organization's goal of ultimately letting Chicago's youth be heard, seen, and celebrated as they overcome challenges of life and move out into the world.